As the SEC lifted the ban on short selling on the financials today, the entire financial sector has been under a relentless attack by short sellers. It seems that the short selling is continuing today without abate and the whole financial stocks and insurance companies are taking a severe punishment!

This market sell off is contagious and is destroying billions of dollars of shareholders value...Look at Pru stock! One of finest stocks in the financial industry, a gaint amongst the best, a conservative corporation, well capitalised and was down more than 30% at one point today!

There are no hidden liabilities, off balance sheets liabilities and other anomalies that have been the case with other financial companies..! Look, Prudential's ROI is absolutely fantastic! Folks this is just a temporary blip due to the financial panic that is driving the investors to sell in a hurry! Long term investors will be rewarded handsomely!

These shorts are really foolish amatuer's with no understanding behind the strength of the core business of Prudential..

Prudential has been voted one of the best stocks in 2008! A steady stream of earnings growth with a fantastic rate of return on investment..These Short Sellers must be stopped now! SEC Are you listening!

Well, the financials are being affected due to the credit freeze and commercial paper market being frozen. But, now that the resolute action by the US government along with the concerted action by the G-7 and other Central Banks from emerging nations, this financial crisis should hopefully stabilize.

The fact that the US treasury expressed an interest in injecting capital in both banks and insurance companies along with entering the commercial paper market, the financial sector showed an abrupt positive change on fridays trading.

It was a violent positive upturn, one in which saw shares of Prudential financial go from negative 7-8% to positive 4.5% at the end of the close.

The moral of the story is to diversify, invest for the long haul, avoid speculation and margin buying!

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